You've tried screen time limits.
They didn't work.
01 / 03
Not because you lack willpower.
The phone is still there.
02 / 03
Flip removes the phone.
And replaces everything.
03 / 03
“My world feels smaller, but in a good way.”
Tess, Performance Artist — 2025
The Kit
Everything you need.
Nothing you don't.
The Nokia 2720
Calls, texts, and maps if you need them.
The iconic flip phone. Sleek, all black, and built for exactly this.
Notebook and Pen
Leather cover. Ages with you.
The Flip Book — already written in by the person before you. Add your pages. Pass it on.
Film Camera
Shot on film. Developed by us.
The roll of film comes in the kit. Your photos are developed after your seven days and added to the Flip Album.
The Flip Papers
Seven daily surprises. One opened each day.
Mini challenges, community submissions, random prompts. Do them all. Do none. Do the ones that catch you.
The Flip Browser
Blocks the noise on your laptop too.
Connects to your browser and blocks the sites you choose for seven days. When you try to visit one, it closes like a flip phone.
Alarm Clock
The phone stays out of the bedroom.
The single most reported change from every Flip experience. Sleep improves within two nights. Every time.
What goes into every kit
£99. Here's exactly where it goes.
Flip phone (returnable)£12
Notebook£5
Pen£3
Film camera£13
Alarm clock£9
Map book£6
Sheets (printed)£4
Packaging£7
Shipping£5
Platform / admin£5
Reinvestment£16
Every kit is returnable. The phone comes back and gets used again. This is your real cost breakdown — nothing hidden.
Why Flip exists
“In 2021 my phone smashed abroad. I went without for a month. I felt the best I had in a long time. Flip is my attempt to give other people that same feeling.”
Archie, founder
Read the full story →7 days
The standard experiment
6 replacements
One for every smartphone function
0 apps
This is not software
Batch one
Sold out.
Faster than we expected.
The first batch is gone. We're preparing batch two now. Join the waitlist and you'll be first to know when they're ready — and first to get one.
About the margins
The £16 profit per kit goes right back into Flip: better sheets, better sourcing, building the community meetups. A business built to last, not to extract.